Stop Running Marketing Tactics. Start Executing a Strategy That Actually Drives Revenue.
Most businesses don’t have a marketing problem – they have a direction problem. Adigic Digital builds the strategy layer that makes every campaign, every channel, and every dollar work harder – a custom, revenue-tied marketing roadmap built specifically for your business, your market, and your growth targets.
- Marketing Roadmaps
- Multi-Channel Strategy
- Senior-Level Thinking
10+
Years of marketing experience
132+
Brands strategically guided
95%
Client retention rate
Trusted by Founders, CMOs, and Marketing Directors Ready to Scale
Award-Winning Digital Marketing Performance
Rated 4.9/5 on Clutch. Led by Mazharul Nishad – 10+ years of senior marketing experience with global brands including Dell, DHL, and UPS. We bring that level of strategic discipline to every client engagement.
You’re Running Campaigns. But You’re Not Running a Strategy.
There’s a difference between doing marketing and having a marketing strategy. Most businesses are doing the first – running ads here, posting content there, chasing the latest trend – without a coherent plan that connects all the activity back to revenue. The result is wasted budget, inconsistent results, and no clear picture of what’s actually working.
You’re spreading budget across channels with no clear priority
When every channel feels equally important, no channel gets enough investment to perform. Without a clear channel hierarchy tied to your buyer journey and revenue model, you’re dividing resources instead of compounding them.
You don’t know your actual competitive position
Most businesses define their competition as “whoever shows up when I Google my own service.” Real competitive intelligence maps your share of voice, identifies positioning gaps, tracks competitor messaging, and reveals the white space where you can win. Without it, your strategy is built on assumptions.
Your marketing team is executing without a brief
Agencies and in-house teams do their best work when they have clear strategic direction – defined audience personas, messaging frameworks, channel priorities, and success metrics. Without that brief, even great talent produces inconsistent output.
There’s a Smarter Way – Strategy First, Then Execution
Every service we offer – SEO, paid ads, content, email – performs better when it’s part of a coherent strategy. Our strategy consulting engagements build the foundation that makes all your marketing work harder, together.
Comprehensive Marketing Strategy Consulting Services
From baseline audits to full go-to-market frameworks – we build the strategic infrastructure your marketing needs to grow predictably.
Marketing Audit & Baseline Assessment
A complete diagnostic of your current marketing – channel performance, spend efficiency, content quality, competitive positioning, and technical health. We identify exactly where you’re losing ground and where the fastest growth opportunities are.
Persona Development
We define who your highest-value customers actually are – demographics, psychographics, buying triggers, objections, and decision-making process. Every campaign you run after this performs better because it’s aimed at the right people.
Competitive Intelligence & Market Positioning
Deep analysis of your competitive landscape – who’s winning, how they’re winning, where the gaps are, and how to position your brand to own a defensible, differentiated space in your market.
Channel Strategy & Budget Allocation
A data-backed recommendation of which channels to invest in, in what order, at what budget – based on your ICP, your competitive position, and your revenue goals. No more spreading thin across everything.
Messaging & Value Proposition Framework
Your core brand message, elevator pitch, hero statement, and channel-specific messaging hierarchy – built so your website, ads, sales decks, and social all speak with one consistent, compelling voice.
90-Day Marketing Roadmap
A prioritized, sequenced action plan for the next 90 days – with specific campaigns, content, and channel activities mapped to weekly execution. Clear enough to hand to an agency or in-house team and start immediately.
KPI Framework & Setup
We define the right KPIs for your business – not vanity metrics, but revenue-tied measurements that tell you whether your marketing is actually working. Includes dashboard setup and reporting cadence recommendations.
Ongoing Strategy Advisory
Monthly or quarterly advisory retainers for businesses that want senior-level marketing thinking on tap – without the cost of a full-time CMO. Strategy reviews, campaign feedback, market shifts, and growth planning on demand.
Is Strategy Consulting Right for Your Business Right Now?
Strategy consulting delivers the highest ROI when it’s applied at the right moment. Here’s how to know if this is the right service for where you are. You need strategy consulting if:
You’re a founder wearing the marketing hat
You’re spending time on tactics instead of growth. You need a clear system you can hand off – or a roadmap you can finally execute with confidence.
You have a marketing team but no clear direction
Your team is busy but not productive. They need a brief, a channel strategy, and a prioritized plan – not just more tasks.
You’ve hired agencies before and been disappointed
You’ve run campaigns, but they weren’t tied to a strategy. Agencies perform better when given clear strategic direction – and so will ours.
You’re scaling past what’s been working
What got you to $1M won’t get you to $5M. The channels, messaging, and tactics that worked at one stage often need a complete rethink at the next.
You’re entering a new market or launching a new product
A new market requires new competitive intelligence, new positioning, and a new channel mix – built from scratch with real data, not assumptions.
Your marketing budget is increasing and you can’t afford to get it wrong
When spend goes up, the cost of a wrong strategy goes up with it. A strategy engagement before a major budget increase is the highest-leverage investment you can make.
The Revenue Strategy Framework™
Every strategy engagement we run follows a structured process – built to deliver a clear, actionable plan within weeks, not months.
01
Week 1 – 2
Discover & Diagnose
Full marketing audit, channel performance review, competitive landscape analysis, ICP validation, and stakeholder interviews. We gather every input needed to build a strategy grounded in reality, not assumptions.
02
Week 2 – 3
Analyze & Position
Competitive gap analysis, audience persona refinement, channel prioritization modeling, and positioning framework development. We identify the single most defensible position your brand can own in your market.
03
Week 3 – 4
Build the Roadmap
Channel strategy, messaging framework, 90-day action plan, KPI framework, and budget allocation model. Everything is built in editable formats your team can own, update, and execute against immediately.
04
Ongoing
Advisory & Iteration
Monthly or quarterly check-ins to review performance against the strategy, adjust for market changes, and plan the next 90-day cycle. Strategy isn’t a one-time document – it’s a living system.
Concrete Deliverables – Not a Vague “Strategic Plan”
Every strategy consulting engagement produces specific, tangible outputs your team can use immediately. Here’s exactly what you receive.
01
PDF + Loom walkthrough
Marketing Audit Report
Baseline understanding of what’s working, what isn’t, and where the priority gaps are
02
Editable Google Doc
Persona Document
Targeting precision for every campaign, ad set, and piece of content you produce
03
PDF + comparison matrix
Competitive Intelligence Report
Clear view of your market position and how to differentiate
04
Editable Google Doc
Channel Strategy Document
Prioritized channel recommendations with rationale and budget guidance
05
Brand messaging guide
Messaging & Value Proposition Framework
Consistent copy direction for your website, ads, sales team, and social content
06
Project management board
90-Day Marketing Roadmap
Targeting precision for every campaign, ad set, and piece of content you produce
07
Data Studio or GA4 dashboard
KPI Dashboard Setup
Real-time visibility into whether your marketing is hitting revenue targets
08
Slide deck
Strategy Presentation
Boardroom-ready summary for leadership, investors, or team alignment
Real Businesses, Clarity That Drives Real Revenue
Every result below started with the same question: “Why aren’t our visitors converting?” Here’s what we found — and what we did about it.
B2B Company
⚠️ New leads generated via PPC with no nurture system. 60% of leads were going cold within 14 days.
+58%
Lead-to-Consultation Rate
22-day
average nurture-to-close
+132%
pipeline value from email channel alone
E-Commerce Brand
⚠️ High traffic, low repeat purchase rate. Email list of 8,000 subscribers with a single monthly newsletter generating near-zero revenue.
+340%
Email-Attributed Revenue
4.1x
ROI on email marketing
$0 to $2K
in automated flow revenue
Local Service Business
⚠️ No email program. Customer base built on repeat walk-ins with zero digital retention strategy.
2,400
subscribers built in 90 days
31%
email open rate (industry avg: 21%)
+$14K
monthly revenue directly attributed
Strategy Consulting Built on Real Business Experience
There’s a difference between an agency account manager who “does strategy” and a senior marketing leader who has actually owned revenue targets. Adigic Digital’s consulting practice is led by Mazharul Nishad – a marketer who spent over a decade inside global organizations managing enterprise budgets, cross-functional teams, and multi-market campaigns at Dell, DHL, and UPS.
That experience informs every strategy engagement we run. We know what a CMO actually needs to make a decision. We know what an in-house team needs to execute without constant hand-holding. And we know that strategy without execution is just a document.
- Every deliverable is built to be immediately actionable - not filed and forgotten
- We challenge assumptions, not just confirm them
- We stay involved through execution to ensure the strategy actually lands
The Strategy Tech Stack We Use to Build Your Marketing Foundation
We combine enterprise-grade research tools with proven strategic frameworks to deliver insights that are grounded in data, not opinion.
Backlink gap analysis, content opportunity mapping, and organic traffic intelligence
Competitor ad history, keyword ownership data, and PPC competitive intelligence
KPI dashboard creation and cross-channel performance visualization
Strategy roadmap delivery, project planning templates, and team handoff documentation
Competitive keyword analysis, share of voice tracking, and channel benchmarking
Why Businesses Choose Adigic Digital for Marketing Strategy Consulting
Because being seen is good, but being trusted is everything.
Strategy Led by Someone Who Has Owned Revenue Targets
Our consulting isn’t built on agency theory. It’s built on 10+ years of real marketing accountability inside global organizations – which means we understand what it feels like to be responsible for results, not just recommendations.
Deliverables You Can Execute, Not Decks You Can’t Use
Every strategy we deliver comes in formats your team can work from immediately – editable documents, project management boards, live dashboards. No 80-slide decks that get reviewed once and shelved.
Strategy Aligned to Your Execution Reality
We build strategies based on your actual resources – team size, budget, technical capability, and time constraints. A strategy your team can’t execute isn’t a strategy – it’s wishful thinking.We don’t pitch fluff. Every pitch is built around a genuinely newsworthy angle – data, expertise, timing, or trend relevance. That’s why editors pick up our pitches and ignore competitors’ press releases.
Integrated Across Every Marketing Channel
We don’t build SEO strategies in isolation or paid strategies without content. Every channel recommendation is mapped to the others – so the strategy compounds instead of conflicts.
Independent Perspective, Not Agency Self-Interest
We don’t recommend channels because we happen to be good at executing them. We recommend what’s right for your business – even when the answer is a channel we don’t manage.
Ongoing Strategic Partnership Available
Strategy isn’t a one-time event. Our advisory retainer keeps senior-level thinking available to you on an ongoing basis – for campaign reviews, market changes, budget decisions, and growth planning.
People Love Working with Us
Results-focused and relationship-driven – here’s what our clients say.
“Before Adigic, our email list was basically dead weight. Within 60 days they had automated flows running that now generate over $20K/month on autopilot. I wish we’d started sooner.”
James R.
Founder, eCommerce
“They completely transformed how we think about email. It’s not just campaigns anymore – it’s a full retention and revenue engine. The ROI reporting alone was worth switching agencies.”
Mary Johnson
Marketing Director, Professional Services
“Adigic built our entire email programme from zero. List growth strategy, automation, newsletters – all of it. Our open rates are double the industry average and the results speak for themselves.”
David Jack
Owner, Local Service Business
Marketing Strategy Built for Your Industry
Every industry has different competitive dynamics, different buyer journeys, and different channel mixes that work. We build strategies around your market – not a generic framework copy-pasted from a template.
Law Firms & Legal Services
Healthcare & Dental Practices
Home Services (HVAC, Plumbing, Roofing)
E-Commerce & Retail
SaaS & Technology
Real Estate & Property
Fitness & Wellness
Hospitality & Hotels
Financial Services
Contractors & Trades
All plans include a 30-day money-back guarantee. No long-term contracts required.
Marketing Blog & Resources
Stay ahead of the curve with expert insights, industry trends, and actionable strategies to grow your business online.
Transparent Pricing, No Surprises
No hidden fees – just straightforward investment levels designed to scale alongside your brand’s growth.
Strategy Sprint
$1,499
One Time
- Full marketing audit and baseline report
- ICP and persona document (up to 2 personas)
- Competitive intelligence report (up to 5 competitors)
- Channel strategy and budget allocation recommendation
- 90-day marketing roadmap
- 1 x 90-minute strategy presentation and Q&A call
- All deliverables in editable formats
Strategy + Advisory
$990
Per Month
- Everything in Strategy Sprint (delivered in month one)
- Monthly strategy advisory call (60 minutes)
- Campaign and content review (async, up to 4 reviews/month)
- KPI dashboard setup and monthly performance review
- Quarterly strategy refresh and roadmap update
- Priority access for urgent strategic decisions
Fractional CMO
Custom
Per Month
- Senior marketing leadership on a part-time retained basis
- Full ownership of marketing strategy and team direction
- Weekly involvement in campaign planning and execution oversight
- Leadership team reporting and board-level updates
- Vendor and agency management
- Hiring and team structure advisory
All plans include a 30-day money-back guarantee. No long-term contracts required.
Frequently Asked Questions About Marketing Strategy Consulting
Get answers to the most common questions about Marketing Strategy Consulting services.
What's the difference between strategy consulting and just hiring an agency to run campaigns?
An agency runs campaigns. A strategy consultant builds the plan those campaigns execute against. Most agency disappointments trace back to one root cause – campaigns launched without a clear strategic brief. Strategy consulting gives every agency or in-house team the direction they need to perform.
How long does it take to deliver a full strategy?
No. We audit what’s currently running and incorporate it into the strategy. In most cases, quick wins and optimizations can be applied to live campaigns within the first two weeks of the engagement.
Do I need to pause my current marketing while strategy is being built?
No. We audit what’s currently running and incorporate it into the strategy. In most cases, quick wins and optimizations can be applied to live campaigns within the first two weeks of the engagement.
Our business is pretty niche - can you build a strategy for a market you haven't worked in before?
Yes. Our research and competitive intelligence process is designed to get up to speed quickly on any market. We’ve built strategies across 20+ industries. The frameworks transfer – the market-specific intelligence is built fresh for each engagement.
What if we just need help with one part of our strategy - like channel selection or messaging?
We can scope narrower engagements around specific strategic components. Contact us to discuss what you specifically need – we’ll recommend the right scope and price.
Will you also help us execute the strategy or just deliver the plan?
Both options are available. We can deliver strategy-only for businesses with strong in-house or agency execution capability. For businesses that want us to execute as well, all of our service offerings (SEO, paid ads, content, email) are available to activate directly from the strategy we build.
How is this different from a marketing consultant on Upwork or Fiverr?
Experience, accountability, and integration. Our strategy consulting is led by a marketer with 10+ years of senior-level experience at global brands – not a freelancer with a template. We’re also accountable to the results, not just the deliverable.
Can strategy consulting help if we're already working with another agency?
Absolutely – and it’s often most valuable in exactly that situation. We provide the strategic direction and brief your existing agency needs to perform better. Think of us as the strategy layer above your execution layer.
Ready to Start Growing With a Real Marketing Strategy?
A free strategy audit takes 30 minutes. We’ll show you exactly where your biggest gaps are and what a 90-day roadmap looks like for your specific business.
Free Consultation • No Commitment • Results Guaranteed
Adigic Digital is an ROI-focused digital marketing agency that turns SEO, content, and data into measurable revenue growth.
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